Burkina Faso / Sustainable farming value chain

Access to Markets

Burkina Faso. Accroître les rendements de fonio et l’accès aux marchés en augmentant les revenus des producteurs
J’ai voulu participer à ce projet pour partager mes connaissances et développer mes compétences dans le domaine du développement des activités génératrices de revenus et des micro-entreprises rurales. J’ai aussi voulu contribuer aux efforts que consacre Positive Planet pour l’autonomisation économique des femmes.
Mme Olga OUOLOGUEM, Unité de transformation WASSA
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India is the biggest world producer, exporter and consumer of spices, offering a range of more than 50 different varieties. Much of the production comes from Kerala, in southern India, a region well-known for its rich biodiversity. In 2012, more than 3.2 million tons of spices, totaling 4 billion dollars were produced.

Nevertheless, the producers in the region often possess small plots of land, insufficient to produce enough for export, despite the quality of their products and the strong international demand. As an example, Pernod Ricard Italy, the main project partner, uses 33 different spices to produce a traditional Ramazzotti drink

Currently, 90% of spices are destined for the home market and are sold at very low prices. Spice producers often have no option but to work in very insecure conditions, and earn less than 2 USD per day.


  • Improving income levels and working conditions of small spice farm-holders in the region.
  • Access to international markets by obtaining the «fair trade» label with the support of Pernod Ricard Italy, its affiliated companies, and other international buyers
  • Access to additional income coming from the production of packaging materials made of vetiver and crop diversification.
  • Access to financial education. Training of farmers in finance.


Spice farmers, their families and in particular the women of Kerala who live below the national poverty line. Altogether, more than 2,300 producers have benefited from this project.


Technical Assistance

  • Organization of a network of women vetiver basket designers
  • Training in financial services, management and entrepreneurship
  • Creation of a “Visitors center” promoting the bio-production of spices in the local culture
      • Reinforcement of farmers’ capacity to diversify their crops
      • Exportation of their products on the international marketsValue chai


Establishment of new international market opportunities with Pernod Ricard Italy, its affiliated companies and other international buyers.

Environmental factor: acquisition of fair trade label, use of vetiver to avoid soil erosion, production of compost and fertilizers and prevention of plant diseases.

Agricultural factor : crop diversification for farmers and increase in income levels

Social factor: development of Vetyver, a social business intended to set an example: 50 women from spice farming families are guided to set up their own vetiver micro-enterprise.

Economic factor: training in financial management and planning for 500 spice farmers


Increase in product penetration on the market


  • Strategic : Pernod Ricard, GIZ
  • Operational : PDS Organic Spices

Budget, dates

  • 500K €
  • 2009-2015

Kerala, in southern India is renowned for its rich biodiversity and particularly for its spice production (peppers, vanilla, cardamom, turmeric, ginger, nutmeg and cloves). Although India is the biggest world spice producer, the small landowners in this state rarely export their products, work in very insecure conditions and often earn less than 2 USD per day. Positive Planet set up the «spice value chain» project in 2009, to help develop their activity. By giving them access to financial education and the international markets, this project has allowed many small producers to optimize the sale of their produce. Today, more than 2,230 small farmers have benefited from this project.